KUALA LUMPUR (NST) : Commuters traveling within the Klang Valley can receive the latest news updates via digital screens with the latest Media Prima Bhd (Media Prima) service, BIG News by NSTP.
The service will feature live news headlines from the New Straits Times Press’ (NSTP) newspapers through its outdoor digital advertising screens (OOH).
The latest headlines will be picked up through the most read news from NSTP newspaper websites, the NST Online and Berita Harian Online with regular updates at selected locations between 7am and 7pm daily.
Media Prima group managing director Datuk Iskandar Mizal Mahmood said the group was always looking for creative and effective ways to share content with audiences and also introduce new services to partners.
“As we return to our routines and realign ourselves with the new normal, digital OOH is a highly efficient tool to reach out to the people.
“With the new feature, the public will no longer need to be indoors or check their mobile phones to obtain the latest news from verified sources from NSTP through Big Tree’s vast network of digital OOH media across the country.
“The headlines will be showcased to Klang Valley commuters on-the-go within three-time intervals during peak traffic hours,” he said in a statement.
The service is currently available at seven locations in Kuala Lumpur, with plans to expand to screens along the KL Monorail, Kelana Jaya Route LRT and Ampang Route LRT, bringing a total of 23 screens.
The launch of BIG News is a collaboration between the NSTP and Big Tree, in line with the group’s strategy to ensure Malaysians are updated with the latest information anywhere and anytime.
Iskandar added that the group was also exploring ways for advertisers to on-board the feature through sponsored content.
“This demonstrates Media Prima’s strength as an integrated media group that delivers unique services to audiences and total media solutions to advertisers,” he said.
The NSTP is known for producing some of the oldest and most trusted newspapers in Malaysia, both in print and online.
Big Tree is Malaysia’s leading OOH industry market leader with the largest advertising reach through a variety of integrated media platforms and wide-ranging inventory.