Internet users willing to exchange information for freebies sidelining the question of privacy


Kaspersky has revealed that almost 40 percent of the Asia Pacific (APAC) have faced incidents where their private information was accessed by someone without consent.

The Kaspersky Global Privacy 2020 Report study examines the state of consumer attitudes towards online privacy.

Some of the breaches involve accounts being access without permission, illegal takeover of devices, confidential data being stolen and used, private data being accessed by someone without consent, and private information being divulged publicly.

The survey was conducted by independent research agency Toluna between January and February 2020.

A total of 15,002 consumers were surveyed across 23 countries wherein 3,012 were from the APAC region.

Ironically, the same research found out that more than one-fifth of the users are still willing to sacrifice their privacy to gain a product or a service for free.

Another 24% of the respondents also let their guards down by sharing social media account details for funny quizzes, such as what kind of flower they are or what celebrity they look.

Moreover, 2-in-10 of consumers surveyed also admitted they need some help to learn how to protect their privacy online.

“Our data on hand suggests a complex online behaviour within our region.

“The majority of consumers are now concerned about their online privacy but their virtual habits and security know-how must undergo an overhaul.

“With the current remote working situation in the majority of the countries in APAC, digital privacy should be a concern for both personal users and enterprises.

“Our corporate networks have reached the comfort of our homes, in turn increasing cybercriminals’ surface of attack. It’s definitely high time to improve cyber hygiene for both our personal and professional reputation and peace of mind,” comments Stephan Neumeier, Managing Director for the Asia Pacific at Kaspersky.


The aftermath of a privacy breach

The consequences encountered after a privacy breach, the online users expressed negative aftermaths concerning their digital and even physical lives.

Among them claimed their personal reputation was damaged, lost money, and was bullied.

Blackmail was also experienced by some users, even familial relationships were dented.

“Cybercriminals tend to follow chaos. Whenever there is a major trend or a crisis, they will use it as a perfect opportunity to exploit the heightened human emotions which make users more vulnerable.

“To protect yourself during this critical time, it is important to be careful about the personal particulars you share online and to understand how these data will be used.

“Revisit your privacy settings and tweak them accordingly.

“The internet is a place of opportunities and anyone can benefit from it as long as we know how to intelligently manage our data and our online habits,” Neumeier points out.